Graphic Design

Shoal

Cliente: Palmera

País: Spain

Shoal

To generate this concept, we knew post-production would fundamental. This is how it started:

The sea environment

Generating the depth of a sea environment is not easy. The light, the colours, reflections and refractions are some of the things to bear in mind so that it becomes a believable environment at plain sight. This was mostly done in 3D and post-produced to achieve the concept.

The photograph of the pliers

Perhaps one of the most difficult projects regarding the amount of pictures taken. All of which under careful lighting and proper perspective.
 

Shoal
Shoal
Shoal

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A new dweller of the depths

The release of the pliers undoubtedly worked due to its instant impact and quick understanding of the concept: do not stand in their way or they will run you over!
 

Graphic Design