Using keyholes in a mining environment, maximizing their hardness, strength and reliability in difficult and inaccessible locations.
Using keyholes as the wheels of a great mining truck.
We knew we were in front of a big challenge, because you don't usually find mining excavations arond the corner, neither the colossal trucks, etc, etc. So we started little by little.
Once we had all the elements, the post-production stage was without doubt the most difficult, working with every detail at pixel level.
We generated an art that exceeded expectations by far. The image communicates an angry environment, hard to get to, where big men and big machines work hard to succeed. We were not the exception, but we did it from our computers...