Graphic Design

Mining

Cliente: Snap-on

País: USA

The brief

Using keyholes in a mining environment, maximizing their hardness, strength and reliability in difficult and inaccessible locations.

The idea

Using keyholes as the wheels of a great mining truck.
 

The Know-How

We knew we were in front of a big challenge, because you don't usually find mining excavations arond the corner, neither the colossal trucks, etc, etc. So we started little by little.
 

Photography + 3D

• We started with the keyholes with their correct postion, perspective and lighting
• Then the floor, which we found at construction sites, travelling around several places
• The dirt on the machines was added manually
• The workers making decisions
• Rocks falling off the truck
   

Post-production:

Once we had all the elements, the post-production stage was without doubt the most difficult, working with every detail at pixel level.