The challenge was terrible: To show Bahco's new scrapers in a striking and creative way...
A climber hanging on a precipice with only the help of a scraper.
It was not an easy job and, of course, we turned to a professional in order to achieve this art with all the safety elements, equipment and a proper climbing technique. For the background we took very good pictures from trips to the mountains and the trick did not take long to take shape.
Our professional was hanging from great heights, but in his workplace and not so far from the floor which, to us, was a great challenge in order to get the correct perspective.
We conveyed a clear and convincing message for the release of this tool, which was boosted by the final touch our creative team added to it.