To accomplish this art we resorted to several techniques, including 3D, composition, photography and lots of photo retouching. Our intention was to present stunning graphics which would communicate dynamism, strength, immensity and, above all, vigour. In the portrait version, we added a third tugboat which adds even more movement to the story.
The water was photographed from a bridge in our city and then coloured to create a sea effect. The box, photographed in the studio, demanded hours of work to balance pespectives and proportions.
The final result is a work with thousands of details which cummunicate the client's commitment with the whole Heavy Duty industry.