Graphic Design

Surgery Room

Client: Snap-on

Country: USA

The Diagnosis is the world's most modern and precise tool with spacial technology. As simple as that...

The brief

A tool capable of diagnosing in the minutest details where the problem is.

The idea

Showing an Surgery Room equipped as if it were a mechanic workshop and specialized surgeons as if they were mechanics. The diagnosis Tool as the basis of a super car. We communicated state-of-the-art technology, surgical precision.
 

The challenge

The challenge was without a doubt the way to approach the techniques to be used an to find out how to complement each of the elements.

Warming up

To understand the way an operating room works, we interviewed a renowned local surgeon who revealed the secrets of the profession as well as the details of the environment to us. We had to create the doctors' clothing hiring clothing designers as well as getting basic surgery equipment, etc...

The magic begins

Working with photography and proper lighting, we started defining the image.
3D environments + surgeons + the Diagnosis Tool + reflections + hours and hours of work post-production, renders, etc, etc...