uBICAte campaign for pensioners

In this opportunity our client Bica entrusted us with the task of presenting the region's pensioners with a new line of personal loans.

uBICAte for pensioners

Now pensioners of the whole region can enjoy the benefits of Bica loans. To communicate it to them, we thought about a series of pictures and fresh TV spots based on humor and the slogan “Make life yours”.

The pictures and TV spots had a very good reception by the elderly public, this way, Bica stood out by venturing to carry out a different kind of campaign to promote its loans.

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