uBICAte campaign

Our client Bica entrusted us with the task of presenting to society a new line of personal loans.

“uBICAte” campaign

Having studied the young target they were intended for, we came up with a campaign based on humor under the slogan “uBICAte”
For the campaign we created 3 TV spots featuring ordinary people who, when faced with something they'd like to buy but can't (whether it's a car, a purse or an LCD TV), lose control and throw a tantrum as if they were kids.

To support the TV spots, we created a site in which the user was able to watch the spots, complete trivia, calculate a custom loan and participate for spectacular prizes.


 

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