Elevating the image, keeping the values: Shop windows and redesign of LFA brands.

Renovating the image of one of the most long-lived stores in our city without losing the values that made it the most important one is not an easy task.

We created a fresh and innovative shop window system for the historic store La Feria Argentina, with which we generated subtle spaces to divide the different areas without diverting attention from the range and quality of the articles, the true protagonists of the show.

Alongside this we renovated the identity of the exclusive brands of LFA: Zuquitos, Perfecta Lew and Lady Lew, giving them a unique, modern and simple character which makes them strong in an ever more competitive market.

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