Bica's new logo release

Bica has entrusted us with the task of redesigning their institutional logo.

Bica's new logo release

For that we have studied this prestigious local brand looking to find its essence, attributes and the values to communicate.

Its cooperative spirit is this brand's foundation. Unlike the coldness the image of a regular bank would convey we realized that Bica had to communicate its closeness to people, its cooperative commitment to the community and its presence in the region.

That's why we outlined a very simple logo which features united people, holding hands, showing hope, strength and the cooperative values that identify the brand so much.


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